Full Service
From study design via recruitment and moderation through to analysis — international, multilingual, from a single source.
View servicesQualitative market research · since 2004
We understand your audience. Truly.
WMM is an owner-led market research institute with an international focus. We specialise in qualitative recruitment and full-service studies — backed by our own database, our own app, and a clear commitment to clean work.
Positioning
Between research design and interview — where quality is decided.
Many clients underestimate how much the choice of respondents shapes the result. That is exactly where we operate: as a critical quality layer for every qualitative research process — whether as full-service partner or recruitment-only provider.
What we do
Two ways to work with us. One standard.
Recruitment Only
You run the study yourself. We deliver the right respondents — cleanly recruited, precisely screened, on time, on site or online.
View servicesIntegrity
We don't pre-brief respondents. We don't coach answers.
Clean recruitment is not a detail — it is the foundation of every credible qualitative study. At WMM that means: no advance briefings for respondents, no embellished profiles, no repeat participation outside defined cycles. That may sound obvious. In our industry, it isn't.
Technology
Multi-channel access to respondents. Our own app since 2014.
Our own respondent app, WhatsApp channels, Facebook community and our proprietary panel are just some of the channels we use to retain, manage and reach respondents. This structural advantage lets us deliver our clients' target audiences faster, more precisely and more reliably.
Explore panel & reach151,418
Registered & verified panel members in Germany
28,844
WMM respondent app users
5,900
Facebook followers
2,900
WhatsApp channel members
As of: January 2026
Client dashboard
Your project. Always in view.
In your personal WMM client dashboard you can see the current recruitment status, key dates and project documents in one place. Personal updates from your project team make progress and next steps easy to follow.
Explore the client dashboard
