Panel & Reach
Panel & Reach
151,418 verified respondents in Germany (as of January 2026) — and our own app, which has set us structurally apart since 2014.
Database
Our own panel — not a bought-in one.
151,418 participants across the German-speaking region today, grown over 22 years, manually maintained and continuously verified. Because a classic registration with every profile detail is no longer state of the art, we deliberately complement the panel with WhatsApp communities and other modern recruiting channels — low-barrier, fast and close to the audience.
Registered & verified panel members in Germany
WMM respondent app users
Facebook followers
WhatsApp channel members
App
Respondent app since 2014.
We are the only qualitative market research institute in Europe with our own respondent app. It's not a marketing gimmick — it's an operational tool: for invitations, reminders, profile maintenance and fast reactivation of fitting profiles.
Profile
Captured profile fields
Structured profiles allow precise screening — faster and deeper than a classic panel provider can deliver.
Demographics
- Gender
- Age
- Marital status
- Housing
- Children
- Education
- Profession
- Region
Digital Presence
- Internet connection
- Mobile internet
- PC/Mac
- Tablet & smartphone
- TV type
- VoIP & IP-TV
- Online communities
Buying behaviour
- Brand affinity
- Purchase cycle
- Purchase habits
- Shopping location
- Banking type
Healthcare
- Medical history
- Coping
- Medical devices
- Caregiver profile
- Tobacco use
Mobility
- Transport behaviour
- Vehicle ownership
- Brand affinity
- Vehicle types
- Financial data
Lifestyle
- Leisure & entertainment
- Pets
- Service providers
- Media consumption
