About

About WMM

Owner-led, multicultural, personal. For 22 years we've been recruiting for the most demanding qualitative studies — while keeping exactly what defines us: proximity.

WMM Team in Hamburg – inhabergeführte Marktforschung seit 2004

22 years of market research. One attitude.

WMM was founded in Hamburg in 2004 and is today one of the most established owner-led market research agencies in Germany. We have proven our expertise across a wide range of market segments — from healthcare to automotive to FMCG.

Multicultural. Multilingual. Well travelled.

Our team covers seven languages — and counting. We deliver market research projects worldwide without losing the personal character that defines us.

Personal, not anonymous.

Our clients come back to us with interesting projects, often over many years. Those long-term relationships are one of our greatest achievements — and they only happen when an agency stays reachable.

Integrity is not negotiable.

We don't pre-discuss study content. We don't coach answers. We respect respondent quarantine periods. That protects your data — and our industry.

Between research design and interview — where quality is decided.

Discuss a project

Memberships / Awards

  • ESOMAR Individual Member 2026
  • BVM — Berufsverband Deutscher Markt- und Sozialforscher
  • Handelskammer Hamburg
  • Marketing Club Hamburg
  • DesignRush — Top Market Research Agency
  • Clutch — Top B2B Company
  • MRS — Evidence Matters
  • AQR — Association for Qualitative Research
  • Top Business Consultants
  • Quirk's Top Company