Services
B2B recruitment
Professionals, decision-makers and executives for interviews and groups – with checks on role, responsibility and industry.
In B2B research the right role determines how meaningful the findings are: someone who actually owns budgets, selects software or shapes purchasing processes speaks differently from someone on the sidelines. B2B recruitment therefore requires closer checks on position, responsibility, company size and industry than typical consumer studies.
WMM recruits professionals from our own panel and through targeted outreach. Job-role information is collected in the screener and checked for plausibility in a personal phone call.
Typical target groups
- Employees and specialists without substantial decision authority
- Decision-makers in departments such as IT, purchasing, marketing, HR
- Executive management and C-level
- Self-employed people and owners of small businesses
- Medical professionals such as nurses or physicians, with their own rates
Process
- 1
Briefing
We clarify role, decision authority, industry, company size and exclusions (e.g. competitors, agencies).
- 2
Screener
Questions check role and responsibility indirectly so the target criteria are not obvious.
- 3
Outreach
Outreach via panel and app; pre-selection by screener and quotas.
- 4
Plausibility check
Telephone follow-up on tasks, tools, budgets or decision paths.
- 5
Scheduling & incentives
Appointments are fitted around working hours; incentives are handled as agreed.
Quality checks
- Consistency checks of job information in the screener and panel profile
- Telephone subject questions to check the role is plausible
- Exclusion of competitors, consultants or market researchers as specified
- Discreet handling of company and personal data in line with GDPR
What we need
- Functions or positions and decision role
- Industries, company size, products or tools used if relevant
- Method, number, duration, remote or in person
- Period and preferred appointment times
- Exclusion criteria and any confidentiality requirements
Timelines
- Standard recruitment: 10 working days
- Express: under 10 working days, 33% surcharge on all calculated items
- Executives often need more lead time due to busy calendars; we tell you before the project starts.
Cost components
For B2B recruitment in Germany the following components apply (net):
- Recruitment per person: B2B EUR 60 remote or EUR 75 in person, regardless of duration
- Incentives by role: employees without substantial decision authority and executive management/C-level have different rates
- Setup (EUR 100), project management (EUR 100), incentive management (EUR 5 per person)
- Moderation, platform or studio only if booked
All amounts are non-binding guide values, subject to feasibility and the final quote.
Limits
- Very specific roles or industries cannot always be reached in the desired numbers; we check this in advance.
- Job information can be checked for plausibility but not verified like official documents.
- Moderation for hard-to-reach groups outside the agreed categories is agreed individually.
- International B2B projects are quoted individually.
Illustrative example (not a client reference)
A typical setup: 10 remote interviews of 60 minutes with IT leads from mid-sized companies who co-decide on software purchases. The calculation covers B2B recruitment, role-dependent incentives, setup, project management and incentive management – moderation only if requested.
Frequently asked questions
How do you make sure the person really is a decision-maker?
Through indirect screener questions, comparison with the panel profile and a telephone plausibility check of tasks and responsibilities.
Why are B2B incentives higher?
Professionals' and executives' time is scarcer. Incentives depend on role, duration and mode.
Can you exclude competitors?
Yes, exclusion criteria are applied in the screener and in the phone call.
Do you also recruit physicians?
Yes, medical professional groups have their own recruitment and incentive rates.
